Services

Frequently Asked Questions

Web Design and SEO Questions

How can a website improve my SEO rankings?

A website can improve SEO rankings by optimizing several key factors. First, having a well-structured, mobile-friendly website with fast loading times enhances user experience and customer trust, which search engines prioritize. By ensuring clear navigation, proper URL structure, and using keywords in page titles, headers, and meta descriptions, a site becomes more visible. Additionally, high-quality, relevant content with appropriate keyword usage, internal linking, and external backlinks further boost SEO.

How do you optimize websites for search engines (SEO)?

To optimize websites for search engines (SEO), we begin by conducting keyword research to identify the terms your target audience is searching for. These keywords should be strategically integrated into website content, including titles, meta descriptions, headers, and image alt texts. Ensure the content is valuable, relevant, and user-friendly to enhance engagement and reduce bounce rates.
Utilizing tools like Google Analytics and Search Console to monitor performance, and regularly updating content for relevance, will improve search engine rankings.

How long does it take to see results from SEO efforts?

Search engines need time to crawl changes and ranking improvements often happen gradually. Short-term improvements may be seen within a few weeks for low-competition keywords or content updates, but significant gains, such as higher rankings and increased traffic, usually require sustained effort over several months. SEO is a long-term strategy that continues to deliver benefits over time.

Can you redesign my existing website to make it more SEO-friendly?

Yes, we can redesign your existing website to make it more SEO-friendly. The redesign process differs between clients, but the primary focus would be to optimize the site's structure, improve page load speed, and ensure mobile-friendliness. Additionally, we would implement proper keyword usage, meta tag optimization, and internal linking to improve your site's search engine rankings. Alongside technical enhancements, we can also improve the design to create visually appealing, fast-loading pages that encourage engagement, driving more organic traffic to your business.

What’s responsive web design, and why is it important?

Responsive web design (RWD) is a web development approach that ensures websites adapt seamlessly to different screen sizes and devices, including desktops, tablets, and smartphones. It uses flexible grids, fluid images, and CSS media queries to automatically adjust the layout and content based on the user’s device.

How do you track SEO performance and results?

Google Analytics and Google Search Console are key tools that help monitor organic traffic, keyword rankings, and user behavior on your site.

What is the expected timeline for a web design project?

The timeline for a web design project typically depends on the scope and complexity of the project. A basic website with a few pages can take anywhere from 2 to 3 weeks, while a more complex site with custom features, e-commerce, or integration with other systems may take 4 to 8 weeks. The process generally includes stages such as discovery and planning, design, development, content integration, testing, and revisions.
During the planning phase, expectations are set, and deadlines for each stage are established. Delays can occur due to content delivery from the client, revisions, or unforeseen technical challenges, so it’s crucial to maintain open communication throughout the project.

What happens if I need to update my website in the future?

If you need to update your website in the future, you can either handle the minor updates yourself or send minor tune ups our way free of charge. In return for free minor upkeep, we ask for a good review and client referrals.
For more complex changes, like design adjustments or adding new features, a new contract might be necessary. Further discussion is necessary to decide which category the desired changes fall under.
Keep in mind, regular updates are important to keep your website secure, functional, and relevant. Keeping your CMS, plugins, and themes up to date ensures your site runs smoothly and remains protected.

Graphic Design, Photography, and Videography Questions

Do you offer logo and branding design services?

Our expertise includes creating custom logos that align with your brand’s identity, vision, and target audience. We provide several drafts and logo options to ensure that the designs meet your expectations, are visually appealing, and functional for various media platforms.
In addition to logo design, we provide full branding packages, including brand guidelines, color palettes, typography, and other visual elements. This comprehensive approach helps create a cohesive brand image that enhances your business's presence across all touchpoints.

Do you offer photo shoots for my brand or products?

Yes, we offer professional photo shoots tailored specifically for your brand or products. Whether you're looking to showcase your items for e-commerce, social media, or marketing materials, we can capture high-quality images that highlight the unique features and aesthetic of your products. Most photography and videography will be done with the Sony Alpha 6400. It is a well-equipped camera known for its exceptional low-light performance and fast autofocus, allowing for versatile shooting conditions. This camera excels in producing vibrant colors and sharp details, making it perfect for product photography, portraits, and lifestyle imagery. Whether you need eye-catching visuals for your website, social media, or promotional materials, we can create compelling photo and video content that resonates with your audience and enhances your brand's identity.

What file formats will I receive for my designs?

For your designs, you will typically receive several file formats to suit various needs. Common formats include JPEG and PNG for web use, which are ideal for online sharing and social media. You may also receive PDF files for high-quality print options, ensuring that your designs maintain their integrity in physical formats.
Additionally, for editable graphics, you can expect files in formats such as Adobe Illustrator (.AI) or Photoshop (.PSD), allowing you to make future modifications if necessary. This variety ensures that you have the right files for both digital and print applications.

Can you provide professional editing for my photos?

Yes, we offer professional photo editing services that enhance the quality of your images. This includes color correction, retouching, and adjustments to lighting and contrast, ensuring that your photos look polished and vibrant. Whether you're looking for subtle enhancements or more dramatic edits, we tailor our approach to meet your specific needs and vision.

How do you optimize images for web performance without losing quality?

To optimize images for web performance while maintaining quality, we start by selecting the appropriate file format. For photographs, we utilize JPEG, as it balances quality and file size well. For graphics and images with transparency, we utilize PNG, and consider WebP for both types, as it offers superior compression without significant quality loss. Next, we resize images to the maximum dimensions they will be displayed on your website, as serving unnecessarily large images can slow down load times. Compression techniques to reduce file size include using tools like ImageOptim, TinyPNG, or Adobe Photoshop's "Save for Web" feature to achieve compression without sacrificing quality.

Social Media and Email Marketing Questions

Do you offer content creation for social media posts?

Yes, we offer content creation for social media posts tailored to your brand's voice and audience. This includes crafting engaging captions, designing eye-catching graphics, and developing cohesive themes that resonate across various platforms. Whether you're looking for promotional content, storytelling posts, or interactive elements, we can help enhance your social media presence. In addition to creating the content, we can also assist with scheduling and strategy to maximize engagement and reach.

Can you run paid social media campaigns for my business?

Yes, we will create targeted ad strategies tailored to your audience, ensuring that we maximize engagement and conversions. This includes setting up the ad campaigns on platforms like Facebook, Instagram, and LinkedIn, along with crafting compelling ad copy and visuals that resonate with potential customers.

What social media platforms do you manage?

We utilize Instagram and Pinterest for visual storytelling, showcasing compelling graphics and product images to engage audiences. These platforms allow for creative expression and help convey brand narratives effectively.
For information dissemination and customer interaction, we leverage Facebook and LinkedIn, where we share updates, industry insights, and engage in conversations with followers. Additionally, LinkedIn is a great platform to connect with professional networks, promote services to specific groups, and establish credibility.
Each platform serves a distinct purpose, contributing to a cohesive social media strategy aimed at building brand awareness and driving conversions.

Do you design and send email newsletters?

Yes, in addition to design we focus on optimizing newsletters for deliverability and engagement metrics. This involves segmenting audiences for personalized messaging, analyzing performance data, and making adjustments to improve future campaigns. My goal is to ensure that each newsletter not only looks great but also drives results.

*Please note, we are not suited to aid in compiling email lists.

What email platforms do you work with?

We use FloDesk, known for its excellent customer support and customizable templates, which help clients maintain brand consistency. We also utilize Mailchimp for its user-friendly interface and robust automation features, making it ideal for businesses looking to create engaging newsletters and campaigns.

Pricing and Support Questions

How much do services cost?

The cost of services can vary significantly based on several factors, including the type of service offered, the complexity of the project, and the provider's experience and expertise. For example, web design services might range from a few hundred to several thousand dollars, depending on the website's features, design requirements, and functionality. Similarly, marketing services such as SEO, social media management, and email marketing can have varying pricing structures, often charged on a monthly retainer or a per-project basis. When considering services, it’s essential to evaluate the value provided relative to the cost.

Are there any additional costs (e.g., hosting, domain names, plugins)?

Yes, there are additional costs associated with building and maintaining a website. These typically include hosting fees, which are charged by companies that provide the servers where your site is stored, and domain name registration, which secures your website's address (e.g., www.example.com). Hosting costs can typically range from $30-$100 per month depending on the level of service, while domain registration usually costs around $10-$20 per year.
Additional costs may include ad spending for marketing campaigns, premium plugins, or themes for added functionality and design features, security tools, backups, or SEO tools.
As your web developer, any work-related tools(such as FloDesk, Photoshop, Canva, etc.) used to aid our work with multiple clients are kept to a minimum cost for you.

Do you require a deposit before starting a project?

Yes, we require a 25% deposit before starting a project to secure your booking and allocate our time and resources effectively. As this is a standard practice in the industry, it helps ensure commitment from both parties and allows us to begin work on your project without delays. Depending on the price of the services, a second deposit halfway through the project may be required. The remaining balance(50-75%) is due upon project completion and transfer. For project requests to be done before a standard two-week period, an expedited fee will be be applied.

How do you communicate with clients during a project?

During a project, we prioritize clear and consistent communication with clients through various channels, including email, phone calls, and text messaging. Regular check-ins will be set to provide updates on progress, address any concerns, and gather feedback to ensure the project aligns with your vision. We strongly encourage open dialogue to foster collaboration and ensure client involvement in key decisions.

Can I request revisions after the project is complete?

Yes, you can typically request revisions after a project is complete free of charge. However, revisions requested after final approval may be subject to additional fees or time constraints, depending on the scope of the changes and the original contract. To avoid misunderstandings, it's essential to clarify revision understandings before the project starts. We can always discuss what types of changes are covered, and any potential deadlines for requesting revisions after project completion.

Our Marketing Services

We create brand identities for small businesses

Website Design

Search Engine Optimization

Social Media Management

Photography & Videography

Graphic Design

Email Marketing

Frequently Asked Questions

Web Design and SEO Questions

Graphic Design, Photography, and Videography Questions

Social Media and Email Marketing Questions

Pricing and Support Questions