CLIENT PROPOSAL

Moeur Wellness

Moeur Wellness is a California-licensed esthetics practice specializing in transformative skincare and advanced clinical treatments. Led by Hannah, a Certified Face Reality Acne Specialist and Hydrafacial Provider, Moeur Wellness offers customized skincare protocols that empower clients through education, authentic results, and trust.
The new website will serve as a digital home for Moeur Wellness’ philosophy — a boutique brand dedicated to skin health, transformation, and client confidence. To reflect this mission and streamline operations, the website will be designed to embody the brand’s refined visual identity while offering seamless functionality, including secure password-protected client areas and full integration with the GlossGenius management platform. This proposal outlines the complete blueprint for the design, build, and launch of a modern, search engine–optimized website that elevates Moeur Wellness’ online presence and client experience.

WEB DEVELOPMENT

Hosting Platform

I would recommend either Webflow or Wix — both reliable, modern platforms that support seamless integration with GlossGenius while offering full design control and secure password-protected pages.

Webflow
Pros:
-
Professional-grade customization with pixel-perfect design control
- Clean, fast-loading time ideal for SEO and long-term scalability
- Strong password protection options for client-only areas
- Smooth integration with third-party tools like GlossGenius through embeds or custom code

Cons:
-
Slightly steeper learning curve for post-launch editing



Wix
Pros:
-
User-friendly drag-and-drop interface for easy edits
- Built-in SEO tools and integrated booking widgets
- Direct app-based integrations and code embedding for GlossGenius

Cons:
-
Limited design flexibility compared to Webflow
- Less refined CMS for managing recurring updates or large-scale content
- Slightly slower site performance and less control over SEO metadata structure

My Recommendation: If you'd like a scalable website embedding GlossGenius and protected pages, where you have a faster site and better SEO, go with Webflow. Upon project completion, I can grant you access for changes on informational publishing like testimonials, blogs, and so forth. You will not have full design control, meaning you can't accidentally adjust a page's design(prevents me from having to go in and fix any mistakes). I can record a tutorial for any posting you may want to do on your own via Webflow's CMS. All managerial content for your business would be operable via your Gloss Genius dashboard.

CMS Integration

A Content Management System (CMS) allows you to easily create, update, and manage content—such as products, testimonials, and blog posts—without needing technical assistance. Proper integration ensures your site stays current, scalable, and easy for your team to update across whichever platform(s) you use. CMS would be used to feature your products and testimonials.

SEO

Your current title structure is not fully optimized, which impacts Google’s ability to accurately read and rank your site. I recommend a complete review of on-page SEO (titles and headers, meta descriptions and alt-text, key-word implementation) to improve search visibility and strengthen your online presence. These fixes will aid your sites load time as well, improving your client's user experience(UX). WIth SEO improvements, I can get your ranges up to 60(mobile)-90(desktop)%.

*mobile is difficult to obtain perfect performance if you want any amination.
*please keep in mind, it takes at least 8-12 weeks to see an significant change in SEO performance, as Google must recrawl and adjust search results periodically.

Please take a look at the stats for your website, compared to stats for my portfolio site. If you'd like to see stats of other clients' site, please let me know.  

Responsive Web Design

Your site adjusts well from what I can see, which is excellent. With Webflow, I am able to create pages fitting to all potential screen sizes(tablet, desktop, landscape mobile). Wix only allows desktop and mobile customization.

Hosting and Analytics

I recommend connecting Google Analytics and Google Search Console to track performance, user behavior, and conversions. This provides data-driven insights to guide future design, content, and marketing strategies.

Hosting Costs

WEBFLOW: 
$23/month when billed annually + 2% transaction fee
$29 when billed monthly + 2% transaction fee

WIX:
$29/month 2.9% + $0.30 transaction fee

***If GlossGenius will be processing all your payment, no addition Webflow or Wix fee should apply, from what I understand(subject to change).

WEBSITE MAINTAINANCE

Website Turnover

Upon project completion, restricted access will be turned over for management. Minor  fine tuning can be requested free of charge, however any complex changes will be considered a new project.

Monthly Maintenance $150/mo

For a monthly subscription fee of $150/month, any amount of website management, CMS upkeep, blog postings, etc. will me taken care of.

PROJECT TIMELINE: 2-4 weeks to complete project

Step 1

Discovery & Audit

Review the current website’s structure, performance, and SEO. Gather goals, target audience insights, and competitor benchmarks.
Step 2

Sitemap & Strategy

Develop a refined sitemap and navigation flow. Outline website improvements.
Step 3

Access & Setup

Obtain login credentials and connect analytics/tracking tools.
Step 4

Begin Build

Implement design and structural design, optimize for SEO, and ensure responsiveness across devices.
Step 5

Client Review & Feedback

Present feedback, refine design/content, and confirm alignment with brand goals.
Step 6

Pre-Launch Testing

Test site speed, responsiveness, integrations, and analytics. Ensure all forms, payments, and key functions are working.
Step 7

Launch Site

Publish the updated site and prepare handover credentials.

CLIENT responsibility

Timely Feedback

All requested feedback is expected within 72 hours of delivery. This ensures we maintain momentum and stay within the project timeline.

Content/Material Delivery

For content not provided by Hey, it's EMA, delivery is expected within a reasonable time frame, in proper format.

Communication

Regular communication is essential. Please remain accessible via email or text during active project phases.

Testing & Feedback

It is necessary to work collectively when testing the website on different devices and browsers to ensure proper function and report any issues or bugs prior to launch.

Approval Before Launch

Final approval is required before the website goes live. All payments must be made before launch.

PAYMENT BREAKDOWN

Estimated Total
$4,000

*contingent on a 5-6 page website with 2 animated elements:
Home
About
Services
Testimonials
Booking/GlossGenius Plugin
Contact

*animations include moving banners, video components, page movement, etc.

Project Deposit
$1,000

For financial security, a 25% deposit will be required to begin the project.

Mid-way Deposit
$1,000

An additional 25% deposit will be required once the website is mostly built.

Final Payment  
$2,000

Once revisions and fine-tuning have been completed, the final payment will be required before the project gets delivered.

Payment Method

*Payments can be made via Zelle or Venmo

For any questions, concerns, or negotiations please email or text me!

Media@heyitsema.com
818-748-5371