Website Proposal

CDG Wellness

Created &Presented by

Doctor Georgina Carabarin

CDG Wellness is the premium brand that bridges Dr. Georgina's dental practice with her integrative coaching work. This site will serve as the primary client acquisition and conversion hub — a clean, elegant pathway for clients to learn about services offered, coaching packages, book, pay, and begin The Longevity Blueprint program.

Site Architecture

Six Carefully crafted pages

Home/Landing page

Introduction to brand, mission statement, video endorsment to include personal story, achievements, and social endorsments. To include program information and CTA(call to action) to book a discovery call.

About Dr. Georgina

Georgina's story as dentist + integrative nutrition coach — display credibility, philosophy, and personal health journey.

The Blueprint Program

Full program overview: milestone map, deeper informational dive, what's included, who it's for, outcomes, and FAQs.

Work With Me

Benefits & offerings, pricing for 1-on-1 and group sessions, Stripe checkout links, and discovery call booking calender.

Results

Offering of proof, including client testimonial, before/after energy case study snapshots (if applicable).

Blog/Resources

Longevity tips and content that drives SEO and nurtures leads toward the program. Links to socials.

Site Features

to make your site operate smoothly and professionally

Booking Integration

Calendly (or similar booking software) embedded directly on the Work With Me page for seamless discovery call scheduling.

Stripe Payments

Secure checkout for 1-on-1 and group sessions. Supports card, Apple Pay, Google Pay, and configurable payment plans.

Email Capturing

Captures visitor emails the moment they land on the site. Once opted in, they receive an automated emails.

Mobile-Friendly Display

Fully responsive across all devices (Desktop, Tablet, Mobile). Optimized for the busy 40+ professional on the go.

Search Engine Optimization

Keyword targeting around longevity, integrative health, sleep coaching for professionals 40+.

CDG  & Dentistry crosslink

Tasteful navigation link to Dr. Georgina's dental practice — symbiotic trust-building across CDG brands, and why they will work great together!

Investment Breakdown

Hey, it's Ema Design/Development Costs

Deposit

~ $1,050

Due Upon Contract Completion

Mid-way Deposit

~ $1,050

Due By Week 3, after design concept is agreed upon

Final Payment

~ $2,100

Due before site launch

Total Investment

~ $4,200

For any questions, concerns, or negotiations please email or text me!

*Payments can be made via Zelle or Venmo

Media@heyitsema.com
818-748-5371

Additional Platform Costs

Webflow

$23/month OR 
$29/Month

Website Hosting Platform
My preference for intuitive design, SEO, and long term growth

Stripe

2.9% + $0.30 per transaction
‍

Additional +1.5% for international cards

PROS:
Professional-grade customization with pixel-perfect design control
Clean, fast-loading time ideal for SEO and long-term scalability
Strong password protection options for client-only areas
Smooth integration with third-party tools like Stripe through embeds or custom code

CONS:
Slightly steeper learning curve for post-launch editing. Maintenance plans avaliable if needed.

PROS:
No monthly subscription fee — you only pay when you get paid
Instant checkout links for 1-on-1 and group sessions
Clients pay by card, Apple Pay, or Google Pay
Payment plans and installments easily configurable per offer
Automatic receipts sent to clients on your behalf
Embeds seamlessly into Webflow with no third-party plugin

CONS:
A small processing fee is deducted from every transaction(see above)
Payouts arrive in your bank 2–7 days after a session is paid

PROJECT TIMELINe

This timeline serves as a guide and may range between 6–8 weeks depending on feedback turnaround, content readiness, and revision rounds.
Week 1
Deposit Due

Discovery & Kickoff

Finalize brand colors, typography, and logo direction. Confirm the sitemap, all program details, pricing, and copy needed to build the site.
Week 2

Initial Site Build & Revision

A refined sitemap and navigation flow are developed. The homepage layout is finalized first, establishing the visual direction — color, typography, and aesthetic — that carries across all remaining pages.
1ST ROUND OF REVISIONS
Weeks 3-4

Core Page Construction

Remaining pages are fully built out: The Blueprint, About, Work With Me, Results, and Blog. Stripe checkout and Calendly booking are embedded and tested.
Week 5

Review  Feedback & Revisions

Review every page based on layout, design, information, and functionality. This is the primary feedback window — all changes are kindly requested at this stage.
2ND ROUND OF REVISIONS
Week 5

SEO & Domain  Setup

Final revisions are applied from the review stage. SEO metadata, page titles, and descriptions are set. Domain is connected and pointed to the live site.
Week 6

Pre-Launch Testing

Site speed, responsiveness, integrations, and analytics are fully tested. All forms, payments, and key functions are confirmed working.
Final Payment Due

Site Launch!

Final payment received and site launched.

CLient Responsibilities

Timely Feedback

All requested feedback is expected within 72 hours of delivery. This ensures we maintain momentum and stay within the project timeline.

Content Delivery

For content not provided by Hey, it's EMA, delivery is expected within a reasonable time frame, in proper format. Please let me know if you need help with this.

Site Testing

It is necessary to work collectively when testing the website on different devices and browsers to ensure proper function and report any issues or bugs prior to launch.

Approval & Launch

Final approval is required before the website goes live. Once approval is given, only minor edits will be accommodated. All payments must be made before launch.